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Terroir & Taste Seminar at Wine Festival
Education Event

Terroir & Taste

December 2024 • Hong Kong Wine & Spirits Festival

Exploring how soil, climate, and tradition influence the unique flavor profiles of wines. This seminar, held at the annual Hong Kong Wine & Spirits Festival, delved into the concept of “terroir” and its impact on wine quality and character.

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Event Overview

Presented by United Spirits’ head sommelier, this seminar was a highlight of the Hong Kong Wine & Spirits Festival. Attendees learned how factors like soil composition, altitude, rainfall, and winemaking traditions shape the flavor of a wine. The session featured a comparative tasting of wines from different regions, showcasing the dramatic impact of terroir.

Key Highlights

The highlight was a “blind tasting” of three Cabernet Sauvignon wines from Chile, France, and Australia. Guests were challenged to identify the origin based on flavor and aroma alone. The sommelier also demonstrated how to read a wine label to understand its terroir. The seminar generated significant interest and was featured in several wine publications.

Featured Products

The tasting featured these wines:

Future Initiatives

United Spirits will host a quarterly “Terroir Tour” series, focusing on different wine regions (e.g., “Burgundy & Beyond,” “Napa Valley Uncovered”). The next seminar, “The Terroir of Whiskey,” will explore how climate and water source influence whiskey production. A digital “Terroir Map” will also be launched, allowing users to explore the unique characteristics of different wine and spirit regions.