Producer Partnership Discussion
December 2024 • Hong Kong
Post-trade show review and partnership negotiation with potential new producers. This strategic meeting followed the annual Hong Kong Wine & Spirits Fair, where United Spirits met with dozens of potential partners from around the world.
← Back to EventsEvent Overview
Held at United Spirits’ tasting room in Central, this meeting was a deep dive into potential new partnerships. The agenda included a review of products showcased at the trade show, a discussion of pricing and distribution terms, and a negotiation session with selected producers. The goal was to identify the most promising partners and finalize agreements for 2025.
Key Highlights
The highlight was the signing of a new partnership agreement with a premium whiskey producer from Scotland. The producer presented a 25-year-old single malt that received rave reviews from the United Spirits team. The meeting also yielded agreements with producers from France, Chile, and Australia, expanding United Spirits’ portfolio in key categories.
Featured Products
The discussion focused on these key products:
- Scottish Single Malt 25-Year-Old - A rare, smoky whiskey for the luxury segment
- French Cognac XO - A premium cognac for gifting and special occasions
- Chilean Cabernet Sauvignon 2023 - A premium wine for the luxury segment
- Australian Shiraz 2024 - A bold, fruit-forward wine for the mid-market
Future Initiatives
United Spirits will launch the new Scottish Single Malt in Q2 2025, with a series of exclusive launch events in Hong Kong, Singapore, and Tokyo. The company will also host a “Producer Showcase” in Q3 2025, featuring the new partners and their products. A digital “Producer Portal” will be launched, offering real-time inventory, marketing assets, and sales support.