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Cultural Exchange Event at Manor Suedane
Diplomatic Visit

Cultural Exchange Event

February 2025 • Manor Suedane, Hong Kong

International cultural exchange event at Manor Suedane featuring global premium spirits. Guests from over 10 countries enjoyed tastings, live music, and discussions on the role of spirits in cultural diplomacy.

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Event Overview

Held at the historic Manor Suedane, this event brought together diplomats, cultural attachés, and industry leaders from France, Spain, Chile, Japan, and beyond. The evening featured a “world tour of spirits,” with tastings of cognac, whiskey, wine, and sake. Live performances by a jazz band and a traditional Chinese guzheng player added to the ambiance.

Key Highlights

The highlight was a “cultural pairing” session, where guests matched spirits with cultural artifacts and stories. For example, Honney Conti XO was paired with French Impressionist art, while Anderra Reserva was paired with Chilean poetry. A panel discussion on “Spirits as Cultural Ambassadors” featured insights from diplomats and master blenders. The event generated significant media coverage and social media buzz.

Featured Products

The tasting showcased these global treasures:

Future Initiatives

United Spirits will host a quarterly “Global Spirits Salon” at Manor Suedane, rotating themes and featured countries. The next event, scheduled for June 2025, will focus on Japanese and Korean spirits. A digital “Cultural Spirits Map” will be launched, allowing users to explore pairings of spirits, art, and music from around the world.