Asian Market Strategy
January 2025 • Hong Kong
Roundtable discussion focused on growth strategies for key Asian markets. This strategic session brought together United Spirits’ leadership and regional partners to identify opportunities and challenges in Greater China, Southeast Asia, and Japan.
← Back to EventsEvent Overview
Held at United Spirits’ headquarters in Wan Chai, this roundtable was a deep dive into the Asian market. The agenda included a review of 2024 sales performance, an analysis of consumer trends in key markets, and a brainstorming session on new product development and marketing campaigns. The goal was to align all partners on a unified strategy for 2025.
Key Highlights
The highlight was the presentation of a new market entry plan for Japan, featuring a limited-edition cognac and a premium RTD cocktail. Partners also shared feedback on current products, leading to valuable insights for future improvements. The meeting concluded with a signing ceremony for a new distribution agreement in Vietnam.
Featured Products
The discussion focused on these key products:
- Honney Conti XO Royal - The flagship cognac, driving premium sales
- Planet1 RTD Cocktail - A new ready-to-drink product for the on-the-go market
- Caribbean Blaze Bourbon 18 Box - A collector’s edition driving gifting sales
- Anderra Reserva Cabernet Sauvignon 2023 - A premium wine for the luxury segment
Future Initiatives
United Spirits will launch a new “Asia Hub” in Singapore in Q3 2025, serving as a regional headquarters for sales and marketing. The company will also host a “Asia Partner Summit” in Tokyo in November 2025, bringing together all regional partners for networking and strategy sessions. A new co-branding initiative with a luxury Asian fashion brand is also in the works.