Honney Conti Launch Event
March 2025 • Hong Kong
Celebration introducing Honney Conti to the Hong Kong premium spirits market. The launch event was held at a luxury venue in Central, featuring live music, gourmet canapés, and, of course, the debut pour of Honney Conti VSOP and XO expressions.
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The Honney Conti Launch Event marked the official debut of the brand in Asia. Held at the iconic Seaview Pavilion, the event welcomed over 200 guests, including media, influencers, distributors, and loyal clients. The evening was designed to immerse guests in the brand’s French heritage and contemporary elegance.
Key Highlights
The highlight was a live “cask tapping” ceremony, where the first barrel of Honney Conti VSOP was opened for guests. A roaming magician performed tricks themed around the “alchemy of spirits.” Guests received a custom-engraved tasting glass as a takeaway. The event generated significant social media buzz, with #HonneyContiLaunch trending locally.
Featured Products
Guests sampled the core range:
- Honney Conti VSOP Colorful - Vibrant and approachable, perfect for cocktails
- Honney Conti VSOP Classic - The timeless expression, aged in French oak
- Honney Conti XO Royal - The pinnacle of the range, for sipping neat
Future Initiatives
Following the successful launch, United Spirits will roll out Honney Conti in luxury hotels, Michelin-starred restaurants, and high-end retailers across Hong Kong and Macau. A limited-edition “Hong Kong Exclusive” bottle will be released in Q3 2025. Additionally, a partnership with a local fashion designer for bespoke bottle packaging is in development.