European Diplomatic Meeting
May 2025 • Hong Kong
High-level diplomatic meeting with European embassies exploring cultural exchange through premium spirits. This exclusive gathering brought together ambassadors and cultural attachés to experience the craftsmanship and heritage behind United Spirits’ curated portfolio.
← Back to EventsEvent Overview
The European Diplomatic Meeting was hosted at United Spirits' Hong Kong headquarters, bringing together ambassadors and cultural representatives from France, Spain, Italy, and Germany. The evening featured a curated tasting of premium spirits and wines, followed by an open forum on strengthening cultural and commercial ties through the universal language of fine beverages.
Key Highlights
Guests enjoyed a guided tasting of Honney Conti XO and Corazón de Lolita wines, led by United Spirits' master sommelier. The highlight was a panel discussion on "Cultural Diplomacy Through Spirits," where ambassadors shared stories of how beverages play a role in their national identities and international relations. The evening concluded with a signing ceremony for a new cultural exchange program.
Featured Products
The tasting featured these flagship products:
- Honney Conti XO - Served neat to showcase its complex flavor profile
- Corazón de Lolita Red Wine - Paired with artisanal cheeses
- Sunny Land Single Malt S25 - Presented as a rare collector's item
Future Initiatives
Following the success of this event, United Spirits will launch a quarterly "Diplomatic Tasting Series," rotating between embassies in Hong Kong. The first follow-up event is scheduled for September 2025 at the French Consulate, focusing on cognac and champagne pairings. A joint marketing campaign highlighting the cultural stories behind each spirit will also be developed with participating embassies.