Sunny Land Private Tasting
March 2025 • Hong Kong
Exclusive tasting session for distributors featuring Sunny Land premium whiskey collection. This private event allowed key partners to experience the full range of Sunny Land expressions and provide feedback ahead of the Asian market launch.
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Hosted at a private club in Central, this tasting welcomed distributors from Hong Kong, Macau, Taiwan, and Singapore. The evening began with a presentation by the Sunny Land master blender, who shared the story behind the brand and the craftsmanship behind each expression. Guests then enjoyed a guided tasting of five core expressions, paired with gourmet canapés.
Key Highlights
The highlight was the unveiling of the “Sunny Land Single Malt S25,” a 25-year-old Scotch that received rave reviews from attendees. The master blender also conducted a “cask strength” tasting, allowing guests to experience the spirit at its most powerful. The evening concluded with a Q&A session and a commitment from distributors to feature Sunny Land prominently in their 2025 portfolios.
Featured Products
The tasting featured these expressions:
- Sunny Land Single Malt S25 - Aged 25 years, smoky and complex
- Sunny Land Single Malt France - Finished in French oak, adding a unique twist
- Caribbean Blaze Bourbon 18 - Aged 18 years, rich with notes of oak and caramel
- Caribbean Blaze Bourbon 46 - Bottled at 46% ABV, bold and spicy
- BF Kingdom BE408 Box - A premium gift box for the luxury market
Future Initiatives
Sunny Land will launch in Asia in Q3 2025, with a series of exclusive launch events in key markets. United Spirits will also create a “Sunny Land Ambassador Program,” training bartenders and sommeliers to promote the brand. A digital “Sunny Land Experience” will be launched, featuring virtual tastings and behind-the-scenes content.