Corazón de Lolita Launch Planning
April 2025 • Hong Kong
Strategic meeting to plan the launch of Corazón de Lolita premium wine collection. This session brought together marketing, sales, and logistics teams to finalize the launch strategy for this new Chilean wine brand.
← Back to EventsEvent Overview
Held at United Spirits’ headquarters in Wan Chai, this meeting was the culmination of months of preparation. The team reviewed the final product lineup, packaging design, pricing strategy, and marketing campaign for the Corazón de Lolita collection. The goal was to position the brand as a premium, yet approachable, option for wine enthusiasts in Asia.
Key Highlights
The highlight was the unveiling of the final bottle design, featuring a vibrant, eye-catching label that reflects the brand’s Chilean heritage. The marketing team also presented a teaser video for the launch campaign, which received unanimous approval. The session concluded with a detailed timeline for the launch, including key milestones and responsibilities.
Featured Products
The meeting focused on these core expressions:
- Corazón de Lolita Red Wine - A vibrant, fruit-forward expression with notes of cherry and spice
- Corazón de Lolita White Wine - Crisp and aromatic, with hints of citrus and white flowers
- Corazón de Lolita Rosé - Refreshing and elegant, perfect for summer
Future Initiatives
The Corazón de Lolita collection will launch in June 2025, with a series of in-store tastings and promotional events across Hong Kong and Macau. A digital campaign, featuring social media influencers and targeted ads, will run throughout the summer. United Spirits will also explore opportunities to expand the brand into mainland China and Southeast Asia in 2026.