Spanish Trade Delegation
March 2025 • Hong Kong
Meeting with Spanish trade representatives to explore premium spirits opportunities. The delegation toured United Spirits’ facilities and sampled a curated selection of Spanish wines and brandies.
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The Spanish Trade Delegation, led by the Commercial Counselor from the Spanish Consulate, visited United Spirits to explore potential collaborations in the premium spirits market. The day included a tour of the temperature-controlled warehouse, a private tasting of Spanish wines and brandies, and a roundtable discussion on market trends and consumer preferences in Asia.
Key Highlights
The delegation was particularly impressed by the “Wine Vault,” a climate-controlled archive housing rare vintages. A tasting of Honney Conti VSOP and XO expressions was conducted, showcasing the brand’s French heritage. The highlight was a presentation on United Spirits’ distribution network and marketing capabilities in Greater China. The visit concluded with a commitment to explore co-branding opportunities.
Featured Products
The tasting focused on these Spanish gems:
- Honney Conti VSOP - Smooth and approachable, perfect for cocktails
- Honney Conti XO Royal - Rich and complex, aged in French oak
- Corazón de Lolita Red Wine - Vibrant and fruit-forward, with notes of cherry and spice
Future Initiatives
Following the visit, United Spirits will organize a “Spanish Spirits Week” in Q4 2025, featuring tastings, dinners, and retail promotions across Hong Kong. A co-branded “Spain & Cognac” pop-up experience is planned for Shanghai and Singapore. Both parties will also collaborate on a digital campaign highlighting the craftsmanship behind Spanish wines and French brandies.