Business Strategy Meeting
March 2025 • Hong Kong
Key discussion with international partners on market expansion and product development. This quarterly meeting brought together distributors, producers, and United Spirits’ leadership to review performance and plan for the future.
← Back to EventsEvent Overview
Held at a luxury hotel in Tsim Sha Tsui, this meeting was a strategic deep dive into United Spirits’ global business. The agenda included a review of Q1 sales performance, a discussion of market trends in Asia and Europe, and a brainstorming session on new product development. The goal was to align all partners on a unified strategy for 2025.
Key Highlights
The highlight was the presentation of a new product roadmap, featuring three new expressions to be launched in 2025: a limited-edition cognac, a premium RTD cocktail, and a collector’s box set. Partners also shared feedback on current products, leading to valuable insights for future improvements. The meeting concluded with a signing ceremony for a new distribution agreement in Southeast Asia.
Featured Products
The discussion focused on these key products:
- Honney Conti XO Royal - The flagship cognac, driving premium sales
- Planet1 RTD Cocktail - A new ready-to-drink product for the on-the-go market
- Caribbean Blaze Bourbon 18 Box - A collector’s edition driving gifting sales
Future Initiatives
United Spirits will launch a new “Partner Portal” in Q3 2025, offering real-time sales data, marketing assets, and training materials. The company will also host a “Global Partner Summit” in Hong Kong in November 2025, bringing together all international partners for networking and strategy sessions. A new co-branding initiative with a luxury fashion brand is also in the works.